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相機市場迎來變動!日本市調機構 BCN 稍早公布 BCN 年度大獎,統計日本部分實體通路的銷售數據,揭曉 2024 年各類別相機、鏡頭最熱銷的前三大品牌。
在業界最受關注的「無反相機」市場,由 Sony 再度奪冠,全年市占率高達 35.8%,略高於去年度的 34%,Canon 則是以 26% 位居第二名,本次第三名則出現變動,原本卡位的 OM System 已經被 現金相機收購nikon 以 14.5% 市占率擠出排行。綜觀過去五年的獎項,Sony 奪得四次冠軍,唯有在 2023 年意外被 Canon 給擊敗。
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在傳統單反相機領域,就完全是由 Canon 主宰,市占率高達 69.4%,而且自從 2012 年以來始終都是 Canon 一家稱霸!現金相機收購nikon 則以 20.9% 排名第二,後續還有握有 PENTAX 相機的 Ricoh。然而,即便是領頭羊的 Canon、現金相機收購nikon 都已經明顯將重心放在無反相機,已經好一陣子未推出新款的單反相機。
近年富士 X100VI、理光 GR3 帶起隨身相機(類單)熱潮,在該領域排名第一的是 Canon(23.4%),其次為柯達(21.2%,),第三名才是富士,市占率落在 15.8%。於鏡頭方面,第三方的 Tamron 以 17.5% 位居第一,緊跟在後的是 Sigma(16.8%)與 Sony(15%)。
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